The Phoenix Network - Local Marketing for Small Businesses

Social Media has become a vital tool for small business.

Social Media, Generally

  • On average, people have 7.6 social media accounts.
  • The average daily time spent on social is 142 minutes a day.
  • 91% of retail brands use 2 or more social media channels.
  • 81% of all small and medium businesses use some kind of social platform.
  • Social media users grew by 202 million between April 2018 and April 2019.

Facebook

  • Sixty-nine percent (69%) of all Americans are on Facebook.
  • Seventy-nine percent (79%) of all online American adults use Facebook.
  • Seventy-four percent (74%) of Facebook users check it every day.
  • The average user spends 35 minutes on Facebook a day.

    LinkedIn

  • 27% of Americans are on LinkedIn.
  • Approximately 22,500 use it daily.
  • The average CEO has 930 LinkedIn connections.
  • Over 3 million companies have created LinkedIn accounts.
  • Only 17% of US small businesses use LinkedIn.

    Twitter

  • As of Q3 2018, 67,000,000 Americans (22%) are monthly active users of Twitter.
  • Eighty percent (80%) of active users access the site via mobile.
  • 707 is the average number of followers.
  • Sixty-five point 8 percent (65.8%) of US companies with 100+ employees use Twitter for marketing.
  • Seventy-seven percent (77%) of Twitter users feel more positive about a brand when their Tweet has been replied to.

    Instagram

  • 37% of Americans use Instagram.
  • 90 percent of Instagram users are younger than 35.
  • 707 is the average number of followers.
  • The average Instagram user spends 15 minutes a day on the app.
  • When introduced, more than 5 million Instagram videos were shared in 24 hours.

    Pinterest

  • 28% of Americans use Pinterest.
  • 67% of Pinterest users are under 40.
  • 707 is the average number of followers.
  • The best time to Pin is Saturday from 8pm-11pm.
    • Put ALL 5 to work FOR YOU!

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