Public Relations is the favorite tool of "Big Business".
Public Relations is generally considered to have started in the 20th Century. But The Museum of Public Relations created an historical timeline, "Public Relations Through the Ages," that describes the evolution of public relations, with illustrations.
In modern times public relations includes any one or more of many fields, including
- media relations;
- community relations;
- corporate and social responsibility;
- public affairs;
- crisis management;
- employee relations; and,
- "integrated marketing and communications" (which includes advertising, marketing, and social media).
We focus on building "media events" around YOUR STORY.
"A long, long time ago…"
nearly every major American Company - automobile and motorcycle companies, banks, department stores, and more - was named for its Founder(s). Name(s) and Brand were synonymous. Hearing their name, you remembered the Brand; you remembered…
That was public relations.
More than ever, business is built on relationships. What took weeks, months,or sometimes years to build has been unalterably changed by the nature of the modern world. Customers today, especially the younger ones, expect near-instant relationships; to know you as well as you know longstanding customers.